Skip to main content

Visiting the 2011 - "remix your reality"

Hey Guys at the Frankfurt Motor Show IAA 2011

Maybe you already know one or two Videos of the and like them as much as I do. But if you never heard about it, or just heard about it and doesn't know what it is, keep on reading!

smart. studio. @ IAA 2011 - Best Of

The started more than one year ago in Rome for their first "Show". But before I dip further into the story, what is the about?

The is the worlds' smallest TV studio, and maybe also the craziest and most funniest. It brings you Fashion, speed datings, music and an Urban View, of each city. Not only dedicated for younger people, also "older" people paritcipate and have fun watching the Videos.

The Videos are made with 5 customized Sony Cameras, 2 microphones in the a-pillar. Everything storaged on 5 NanoFlash recording located in the trunk of the tiny smart. A sixth Camera can be added also. For example at the Fender, the roof, ... for outside Videos.

Every of the recent Videos , and of course also the upcoming ones, are hosted by the British Presenter Pete Nottage. They were alreday in hotspots like Rome, Berlin, Paris, London and Barcelona as well as Lisbon, Amsterdam, Riccione and Toronto. Then they came to Frankfurt for the Motor Show. And I think the next stop will be in a nice city in the north of Switzerland. ;-) These new Videos will be online right before Christmas. Till then you can enjoy more ones of Toronto and Frankfurt.

If you're living in this nice swiss City, keep your eyes open and if you may spot the and the Team, greet them from me!! :)

The also helps the young participating people to present their Fashion, Music,... a complete new croud. And who knows, maybe the next David Guetta or Karl Lagerfeld already sat inside the smartest TV studio in the world?! Also the Speed-Datings help young metropolitans to, hopefully, find the love of their lives.

So, summarized the is THE perfect place to present the Lifestyle of an metropolitan city, bringing people together, inspire them for new things and get them interested in these. The smart is on top the best choice ever cause its such a small car from the outside and has so much space inside - that's the right way for urban mobility in the future!

In March the also won an award of the Creative Club Austria (CCA) in the Categorie "Digital Media International". A well deserved award, no way! 

Now some own photos of this huge TV studio, a few of my favorite Videos you find below. at the Frankfurt Motor Show IAA 2011 at the Frankfurt Motor Show IAA 2011 at the Frankfurt Motor Show IAA 2011 at the Frankfurt Motor Show IAA 2011 at the Frankfurt Motor Show IAA 2011

Here some of my own favourite Videos - but also check out the official smart YouTube Channel and you will find some more to-like-Videos ;-)

The "smart times" smart international meeting in Riccione, Italy

The "Urban View" in Frankfurt with Fashionblogger Andy

smart. studio. Toronto - Ice Hockey

Their first Video, the Rome Preview

Aaaand, last but not least, my own smart. studio. Greetings from the International Motor Show in Frankfurt.

Sorry, but as embedding is not possible with this Video, check it out by clicking the picture below



  1. Yes, I know about Smart studio! Love the video of Andy Stylesscrapbook!


  2. Amazing car! Sound system and sub woofers are so cool.

    Much love from the SABO SKIRT girls!


Post a Comment

What do you think?

Share your Opinion!

Popular posts from this blog

Gallery: 15th Bodensee Oldtimer Rallye in Friedrichshafen (July 5th 2014)

Hey Guys

For the 15th time now the Bodensee Oldtimer Rallye takes place this Weekend, all around the beautiful region of the Lake of Constance. During the morning I took these Pictures at the official start at the Zeppelin Museum right next to the harbor and the Lake. If you are interested, the Cars should return to Friedrichshafen City by 4 pm. This time more than 80 Cars attended the Rallye, see down here a first Part of Pictures, the second one is already online over at 15. Bodensee Oldtimer Rallye in Friedrichshafen - check it out!

Porsche enters third 919 HYBRID LMP1 Race Car in 2015 Le Mans 24h Race

Porsche has announced the entry of a third Porsche 919 Hybrid LMP1 race car for the 2015 Le Mans 24 Hours in France on 13/14 June. As a dress rehearsal for the event, the car will also be entered in the Six Hours World Endurance Championship (WEC) race at the Spa-Francorchamps circuit (Belgium) on 2 May.

MINI Superleggera Vision at Concorso d'Eleganza 2014

Hey Guys

The MINI Superleggera Vision celebrated it's debut at this years Concorso d'Eleganza 2014 at Villa d'Este. Isn't it a stunning mixture of british chic and italian luxury? The best about the MINI Concept, besides it's design and mixture of materials in the interior - it's 100% electric! So pure MINI Driving fun is guaranteed!

I hope you enjoy the LIVE Video of the MINI Superleggera Vision Concept.