Friday, May 24, 2013

"BMW Pininfarina Gran Lusso Coupé" Premiere at Concorso d'Eleganza

BMW Pininfarina Gran Lusso Coupé

Hey Guys

Today both BMW and Pininfarina will unveil the result of their latest cooperation, the BMW Pininfarina Gran Lusso Coupé at the Concorso d'Eleganza Villa d'Este at Lake Como.

The BMW Pininfarina Gran Lusso Coupé is the sequel to a new approach introduced at last year’s Concorso in the shape of the BMW Zagato Coupé. Always in search of opportunities for further development, the BMW Group consciously pursues creative exchange with other design studios. It enables two design approaches to merge into a new and exciting initiative that encourages fresh creative impulses. Thus the close collaboration with the Pininfarina design team has led to a new automotive personality brimming with character and ready to join the high-end luxury class: typically BMW and bearing the refined imprint of Pininfarina.

The BMW Pininfarina Gran Lusso Coupé adds a new dimension to the BMW claim to elegance and exclusivity, the exterior symbolises the modern harmony between power and elegance encapsulated by the V12 engine under the bonnet.

I can't say yet if I'll have a chance to see it already today by myself, but tomorrow for sure! I'll keep you updated on Facebook and Instagram ;)

Check out: Video: BMW Pininfarina Gran Lusso Coupé


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