|the Volkswagen stand at the Frankfurt Motor Show|
The Volkswagen World Premieres at the Frankfurt Motor Show are the e-Golf, the new Golf R plus as well as one further world premiere. Everything will be exhibited on the (huge) 8,893 m2 stand from September 12 to 22 in Hall 3.0. In total Volkswagen, just Volkswagen, not the Volkswagen Group, will exhibit 53 Cars - feel free to count ;)
The predominant theme of the entire exhibition is “Electrifying”. This motto not only refers to e-mobility as represented in Frankfurt by products such as the e-Golf, e-up! and XL1 along with numerous exhibits and screen shows. The stand architecture, films, show elements and giveaways also take up the “electrifying” theme and are designed to create an emotional impact on visitors – apart from e-mobility, this includes the link between car, man and technology, connectivity or Volkswagen’s approach to other forward-looking drivetrain technologies over and above e-mobility.
The architectural centerpiece of the stand, once again in “cloud design”, is the main stage with a 61-square metre LED wall. This wall marks the entrance to the “Think Blue.” walk which takes visitors past Volkswagen models that are particularly economical thanks to their efficient powertrains or alternative drivetrain technologies. An “Innovation Wall” provides visitors with interesting information on sustainability, technologies and innovations.
In addition to DJ sessions in an exclusively designed lounge area, Volkswagen has a special show highlight: the Dutch innovation design artist Anouk Wipprecht was commissioned by the brand to create a fashion tech collection exclusively for the motor show which is quite unique, not only in terms of its design, but especially because of its ability for technical interaction with visitors and the surroundings.
In total, 150 tonnes of steel were used to construct the exhibition stand. With a stand construction time of more than 24 days, a planning period of eleven months, over 2,300 lamps requiring some 90 kilometres of cables, Volkswagen is once again setting the benchmark with its exhibition stand at IAA 2013.
Facts and figures – The Volkswagen stand at IAA 2013:
Location: Messe Frankfurt trade fair grounds, Hall 3.0
Stand area: 8,893 m2
Length and width of stand: 114.50 x 78.00 m
Erection commenced: August 14, 2013
Duration: 24 days
Enclosed space: 15,500 m3
Floor space: 3,397.5 m2 (one- and two-storey)
Façade height: Max. 7.50 m, covered with approx. 2,900 m2 of fabric
Glass floor: approx. 6,000 m2
Carpeting: 2,125 m2
Total number of lamps: approx. 2,350 with a total output of 1.7 megawatt and
approx. 90 km of cables
LED surfaces: In excess of 140 m2, including a 61 m2 highlight-LED
on the stage
Number of hosts/hostesses: approx. 140
Planning period: 11 months
Architects / Designers: 18
Architectural highlights: Cloud façade, innovation wall, highlight stage
|Volkswagen takes the e-Golf, Golf R plus and one more World Premiere to the Frankfurt Motor Show 2013|